Project Creative Trainer II

In the Leonardo da Vinci project CREATIVE TRAINER a very successful modular course was developed to support sustainable innovation for SMEs. In three very practical modules theory, methods and useful tools in to the field of idea generation and idea evaluation were developed.

It is a sad fact that most ideas fail because of problems in the market implementation. This means, most of these innovations fail on the way from the idea to a prototype and to a marketable product.

The new project CREATIVE TRAINER II deals with precisely this critical period of the product “on the way to the marketplace (in this case 80% of product developments fail.) The main objective of the project is the development of two additional modules to the project CREATIVE TRAINER I, where the first module deals with innovative marketing techniques and the second module with the entire innovation management for product development processes.

So these two new modules are dealing with a very rapid appearance of new and innovative products on the market.

Check the project website at www.creative-trainer.eu

Contributor/author of the post: Petra Kampf – ENTER